Question

The marketing team at Cloud Kicks runs a webinar and wants every attendee who submits the online registration form to be captured as a Lead and simultaneously associated with the 'Q3 Webinar' Campaign so they can measure campaign ROI. As the administrator, what is the most appropriate way to configure this?

Accepted Answer

Create a Web-to-Lead form and include a hidden field populated with the Campaign ID so submitted leads are added as campaign members

Answer

Manually add each registrant as a campaign member after the webinar ends

Answer

Create an auto-response rule that assigns the Campaign to each new lead

Answer

Build a lead assignment rule that routes leads based on the webinar name