Question

The marketing team at Cloud Kicks has a web-to-lead form embedded on their product landing page. The VP of Sales wants every lead that comes through this specific landing page to automatically be tagged with a Lead Source of 'Product Landing Page' without the website visitor being able to see or change that value. What should the administrator recommend to achieve this?

Accepted Answer

Add a hidden input field to the web-to-lead HTML that populates the Lead Source field with the value 'Product Landing Page'.

Answer

Set 'Product Landing Page' as the default value on the Lead Source field in Setup so all new leads inherit it.

Answer

Create a validation rule that requires Lead Source to equal 'Product Landing Page' for all incoming leads.

Answer

Build a lead assignment rule that sets the Lead Source to 'Product Landing Page' when the lead is created from the web.