Question

A marketing team at Cloud Kicks uses a Web-to-Lead form on their public website to capture prospect information. During a major product launch, the website generates far more submissions than usual. The administrator notices that some leads are not appearing in Salesforce. What is the MOST likely reason leads stopped being created?

Accepted Answer

The org exceeded the daily Web-to-Lead limit of 500 leads, so additional submissions were held in a pending queue for that day.

Answer

The Web-to-Lead form can only capture standard fields, so submissions containing custom field data were rejected.

Answer

Lead assignment rules must be active for Web-to-Lead to create records, and inactive rules block lead creation.

Answer

Web-to-Lead requires each submitter to have a Salesforce license, so anonymous submissions were discarded.