Question

A company uses a Web-to-Lead form on its public website to capture prospects. Marketing set up an auto-response rule so that leads submitting the form with a country of 'United States' receive a welcome email, while all other leads receive a generic email. After going live, US leads are correctly receiving the welcome email, but leads from other countries receive no email at all. What is the most likely cause?

Accepted Answer

The auto-response rule has no default rule entry to match leads that do not meet the US criterion.

Answer

Auto-response rules only work with lead assignment rules, which have not been activated.

Answer

The organization-wide email deliverability is set to 'System email only', blocking all outbound email.

Answer

Web-to-Lead can only send one auto-response email per form, so the generic email is ignored.