Question

The VP of Sales wants reps to record which contacts are involved in each deal and identify who the primary decision-maker is. Managers should be able to run reports showing all contacts tied to won opportunities and their role in the purchase. Which Salesforce feature should the administrator recommend to meet this requirement?

Accepted Answer

Configure Opportunity Contact Roles so multiple contacts can be associated with each opportunity, with one marked as primary and a role assigned to each

Answer

Add a Contact lookup field to the Opportunity object so reps can select one related contact per deal

Answer

Create a junction object between Opportunity and Campaign to link contacts to deals

Answer

Use the Account Contact Relationships feature to associate contacts with the opportunity's account