Question

A marketing coordinator at NorthWind Traders is running a webinar campaign. She wants to distinguish between contacts who were invited, those who registered, and those who actually attended the live session, so she can report on conversion at each step. What is the most appropriate way for the administrator to configure this?

Accepted Answer

Customize the Member Status values for that campaign to include Invited, Registered, and Attended.

Answer

Create a custom picklist field on the Campaign object with values for Invited, Registered, and Attended.

Answer

Create three separate campaigns and move members between them as their engagement changes.

Answer

Add a custom checkbox field to the Contact object for each engagement stage.