Question

The marketing team at Northern Trail Outfitters wants to measure how multiple marketing campaigns contribute to closed-won revenue. A single opportunity is often touched by several campaigns before it closes, and leadership wants to see the percentage of revenue each campaign influenced on the opportunity record. Which Salesforce feature should the administrator enable and configure to meet this requirement?

Accepted Answer

Campaign Influence, which allows multiple campaigns to be associated with a single opportunity and tracks each campaign's revenue share

Answer

The Primary Campaign Source field, which links one opportunity to exactly one campaign for revenue reporting

Answer

Campaign Member Status, which records how each contact responded to an individual campaign

Answer

Web-to-Lead, which captures campaign details automatically when a prospect submits a form