Question

A retail company's website loads multiple third-party marketing and analytics tags. The privacy engineer is tasked with implementing a technical control so that non-essential tracking scripts do NOT execute until a user provides consent, while essential functional tags continue to load. Which implementation approach best enforces this requirement?

Accepted Answer

Integrate a consent management platform (CMP) that categorizes tags and gates the firing of non-essential scripts through a tag manager based on the user's stored consent signal

Answer

Add a banner disclosing that tracking occurs and log the timestamp when the user first views any page

Answer

Configure all third-party tags to load asynchronously so they do not block page rendering while consent is collected

Answer

Set all marketing cookies with a short expiration period and delete them nightly via a scheduled job