Question

A newly appointed data protection officer (DPO) at a multinational retailer discovers that the privacy program operates as a standalone compliance checklist disconnected from the company's aggressive digital marketing and customer-analytics expansion. The board has approved a three-year growth strategy heavily reliant on personalized customer data. What should the DPO do FIRST to strengthen privacy governance?

Accepted Answer

Develop a privacy strategy that aligns privacy objectives and risk appetite with the organization's documented business strategy

Answer

Immediately implement stricter data minimization controls to reduce the volume of customer data collected for marketing

Answer

Deploy a data loss prevention (DLP) tool to monitor outbound transfers of customer analytics data

Answer

Roll out mandatory privacy awareness training to all marketing and analytics staff