A media company serves a large catalog of static images and video thumbnails through Amazon CloudFront, backed by an S3 origin in us-east-1. The site has grown into a global audience, and CloudWatch metrics show the origin fetch rate (requests reaching S3) has climbed steadily as viewers in more regions request the same popular assets simultaneously. Finance flags rising S3 GET request charges and data transfer out to CloudFront. The cache TTLs are already tuned appropriately, and the assets rarely change. The team wants to reduce the number of duplicate origin requests for the same objects across CloudFront's many regional edge caches without changing the application or the S3 bucket structure. Which action best improves the cache efficiency and reduces origin load?