Question

During the first iteration review of a hybrid product development project, the project manager notices that the marketing sponsor, the engineering lead, and the customer representative each describe the product's core purpose differently. This misalignment has already caused rework on two features. What should the project manager do FIRST to build a shared understanding?

Accepted Answer

Facilitate a collaborative workshop where stakeholders jointly create and agree on a product vision statement.

Answer

Escalate the disagreement to the steering committee and request that they mandate a single product definition.

Answer

Document each stakeholder's interpretation in the risk register and continue with the current backlog.

Answer

Ask the customer representative to decide the definition since they represent the end user.