Question

A retail company launched six gen AI initiatives 18 months ago. During a portfolio review, an AI-powered product-description generator shows high monthly inference costs but a marginal, hard-to-attribute lift in conversion, while consuming significant engineering support time. Three other initiatives show strong, measurable ROI. As the gen AI program leader, what is the most appropriate governance action for the product-description generator?

Accepted Answer

Decommission or pause it after documenting the decision, reallocating budget and engineering capacity to the higher-ROI initiatives.

Answer

Immediately scale it to all product categories, since sunk investment justifies broader deployment.

Answer

Keep it running indefinitely without review, because removing a live AI feature would signal program failure to executives.

Answer

Switch it to a larger, more expensive foundation model to try to improve the conversion lift before evaluating cost.