Question

A marketing analyst is preparing a slide showing how total ad spend was split across 14 different channels last quarter. She wants stakeholders to quickly compare the relative spend of each channel and identify the largest ones. Her first draft uses a pie chart with all 14 slices. What change would BEST improve the clarity of this visualization?

Accepted Answer

Replace the pie chart with a horizontal bar chart sorted from largest to smallest spend

Answer

Keep the pie chart but add a 3D effect to make the slices easier to distinguish

Answer

Convert the pie chart to a line chart with channels on the x-axis

Answer

Keep the pie chart and explode every slice for emphasis