Question

A retail company's leadership team is evaluating two proposed AI initiatives. Initiative 1 aims to predict which of thousands of existing products a customer is most likely to purchase next, based on historical purchase patterns. Initiative 2 aims to automatically draft unique, on-brand marketing product descriptions and promotional email copy at scale. As the AI Transformation Leader, you must advise which technology best fits each initiative. Which recommendation is correct?

Accepted Answer

Use traditional/predictive machine learning for Initiative 1 and generative AI for Initiative 2.

Answer

Use generative AI for both initiatives, since both involve producing an output from customer data.

Answer

Use generative AI for Initiative 1 and traditional machine learning for Initiative 2.

Answer

Use traditional/predictive machine learning for both initiatives, since generative AI cannot process structured data.