A media company runs an Amazon MSK cluster to ingest clickstream events. Compliance requires that raw event data remain replayable from Kafka for up to 90 days, but analysts only actively consume data from the last 24 hours. The team notices that broker storage costs are rising sharply because each broker must provision enough local EBS volume to hold the full 90-day retention. They want to reduce storage costs while still allowing consumers to replay older data directly from the topic. What is the MOST cost-effective approach?